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The Motherland

I have said it before in these pages that I LOVE my job. Well this week is going to be an exclamation point on that subject. I am Bologna, Italy for "Train the Trainer" covering the 2015 Model Year for Ducati North America. Sure the bikes are part of it… but for me it is…

Kurt von Ahnen

CEO

Coffee Cup

I have said it before in these pages that I LOVE my job. Well this week is going to be an exclamation point on that subject. I am Bologna, Italy for “Train the Trainer” covering the 2015 Model Year for Ducati North America. Sure the bikes are part of it… but for me it is so much more. It’s a heart thing – the Motherland.

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Bologna at night – December 2014

My bloodline heritage is definitely German, but my heart is Italian. I remember growing up in Philadelphia hanging with one of my best friends – Charlie Bria, working at the “Riv” (Riviera d’ Italia), and hitting Club Ciao on the weekends. As a boy watching Public Television, the travel shows would give insider tips on enjoying a journey to Italy and I would be glued. No in my 40’s, its part of my job and I love it.

After my second visit to the factory, I began to study Italian and while I have a long way to go — I understand about 50% of what they say and can survive shopping and restaurants without a tour guide. It’s awesome. Let me fill you in on some of the trip this week has in store.

  • Arrive in Bologna Saturday and be whisked off to the factory for “Family Night” featuring a tour of the Corse Racing Department complete with engine dyno exhibitions. Hugs and kisses all around, its like seeing the side of the family you like for Thanksgiving.
  • Sunday – get up and take a walk after a European Breakfast. Baguettes, Croissants, meats, cheeses and Cappuccino.  The neighborhood is bustling with activity with Church Bells rocking the crisp winter air.
  • Sunday Night – a guided tour of the city with Gelatto, followed by a succulent dinner off the main square right across from the huge church by Neptune.
  • Monday is an early rise to launch training but is capped off with a “Concert by Request” with S.I.P. Tonic. This is my highlight of the week away from the bikes.
  • This pace will carry through to Friday learning about all the new advancements at Ducati – which this year is a distinguished list.
  • Saturday – Free-balling it. A couple of the field representatives and myself are trying to lay out a plan. Venice, Florence, Naples? The choice is ours and at our finger-tips.

There is a distinct sense of home to me when I am here. The meeting, greeting and heart that comes from being here is nearly in-explainable… if that’s a word. It’s like there is a whole in your heart you may or may not have known existed – then you experience something and the feelings are overwhelming.

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Cathedral unmasked

When I arrived last year speaking albeit very poor Italian, the response was huge. I made an effort and they noticed. The relationships and ties to a product I have a passion for bring it all together.

Ciao, Ciao!!

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