Most of us don’t struggle to create content, we struggle to keep it working after we hit publish. In EP112 of Manana No Mas, we sat down with Noemi Beres to talk about podcast guesting, LinkedIn networking, and why this one channel can support our full Digital Marketing plan for years, not days.

We also got into the real stuff that agency owners and freelancers deal with, like measuring ROI, staying human while using AI, and showing up prepared so a great interview doesn’t turn into a missed chance.

Who is Noemi Beres, and what does Podcast Connections do?

Noemi Beres has lived in Cyprus for 14 years, and she runs a podcast booking agency called Podcast Connections. Her work is simple to explain and hard to do well: she helps entrepreneurs, business owners, coaches, and authors get booked on quality podcasts with a done-for-you service.

We connected the way a lot of modern business relationships start, through LinkedIn, then a real conversation. That human piece matters, because podcast guesting only works when it feels like a real conversation, not a scripted pitch.

From Hungary to Cyprus, and a hard pivot in 2020

Noemi has been an entrepreneur since 2007. Before Podcast Connections, she ran an online travel-related business and handled a long list of roles: social media marketing, online marketing, content creation, travel writing, and blogging.

When the pandemic hit, the travel industry fell apart fast, and the business collapsed. Like many business owners, she had to pivot. In 2020, she stepped into the podcasting world, even though she didn’t know the space at the time.

Passions beyond podcasting (and why they show up in her work)

Noemi’s background isn’t a straight line. She has a master’s degree in Scandinavian studies, and she’s also an artist who makes mixed media collages. She describes her approach as heart-centered, meaning care for clients and relationships comes first.

That theme came up again and again in this episode: when we lead with care, people feel it, and they remember it.

Multiple passions can look scattered, but they add up

We talked openly about how entrepreneurship can look confusing from the outside. Our work spans multiple “verticals,” public speaking, corporate training, powersports, marine, and the WordPress digital agency space. To some people, that can look random.

To us, it’s connected. Skills carry over. The longer we stay in business, the more we realize that our interests often point toward a single strength: learning, teaching, and building trust.

Noemi’s “calm” projects: ASMR reading and Silent Thinking Sessions

Noemi also runs a solo podcast where she reads friends’ books in an ASMR style to help people relax and sleep. She also created Silent Thinking Sessions, which gives people a quiet, non-judgmental space to reconnect with their own thoughts.

Those projects sound far from business growth, but they support the same core skill that makes podcast guesting work: being present and listening.

Travel, growth, and why Europe treats languages differently

We shared a personal travel story that started in a meager childhood, watching travel shows on public television and dreaming about Italy. Later, after a book did better than expected, Ducati bought it, and that led to trips to the factory in Italy.

That experience opened our eyes to how common multilingual life is in Europe. We’ve met business people from places like Switzerland who speak multiple languages fluently, sometimes five or six.

Why multilingualism feels “normal” in Europe

Noemi grew up in Hungary, and she explained it in a way that sticks: Hungarian isn’t widely understood outside Hungary, so learning other languages isn’t optional, it’s practical.

She started with English early, and she even learned through music, mimicking lyrics from artists like Eric Clapton and Stevie Wonder. Travel also shaped her early, because driving between countries in Europe is common.

Noemi’s language journey (and what it shows about focus)

Noemi’s language list includes English, German, French, Danish, Latin, Spanish, and now Greek and Irish. At 16, she became an exchange student and spent a year in Denmark, attending a Danish high school, living with a Danish family, and studying Danish deeply. That path led her into university as a linguist.

We also shared a small example from our Italy trips: by the third visit, we’d learned enough Italian to hold basic conversations, give gifts, and connect more personally. That effort stood out because many visitors don’t try.

For us, the takeaway wasn’t “be perfect.” It was “show respect, make an attempt.”

LinkedIn is where this relationship (and many bookings) started

A big part of this episode was a simple reminder: connections don’t do anything if we never talk to people.

Noemi uses LinkedIn heavily to build meaningful relationships with both hosts and clients. We do too. We don’t just collect connections, we get on calls, learn what people do, and look for fit.

We also shared our own LinkedIn story: we grew from about 1,200 connections to 10,000 by focusing on organic outreach instead of spamming people.

Noemi’s angle matched ours: even when outreach starts cold, it should still be informed. Research first, then a message that respects the other person’s time.

Podcast guesting is evergreen marketing (if we keep it alive)

We’re tenacious about distribution for one reason: one post is never enough.

Noemi called podcast guesting one of the best marketing plays in 2025 because it creates evergreen content we can reuse for months or years. We can turn a single interview into short clips, quote graphics, newsletter sections, and talking points for future posts.

Many guests stop after one share. That’s where momentum dies.

Noemi’s point was simple: people forget what we posted two days ago, and most platforms only show a post to a small slice of our audience anyway. Reposting isn’t annoying when most people never saw it the first time.

AI and automation can help, but they can’t replace us

We both like AI, but we also agree nothing replaces real human connection. Still, AI tools can speed up the boring parts.

For example, tools that create clips from a YouTube interview can handle a lot of the editing work. Add a bit of automation for scheduling, and suddenly one interview becomes a month of steady content.

A smart move guests skip: the post-interview relationship call

Noemi also shared a tactic we love: after the interview, the guest can reach out and set a short follow-up call with the host.

That follow-up can lead to collaborations, referrals, and shared audiences. It’s also a natural time to ask about using the video link, cutting clips, and tagging each other. When it’s respectful, most hosts see it as a win-win.

Podcast ROI is hard to measure, and it still works

Podcasting can mess with our heads because the feedback is quiet. We can run ads and get data. Podcasting doesn’t work like that.

Noemi mentioned using Listen Notes to get a sense of rankings and social presence, but it still won’t tell us exactly who listened. This is not like a Facebook ad dashboard.

We shared why we kept going anyway: we nearly shut the show down at one point, then real life proved the audience was there.

One dealership owner recognized our name as “the Manana No Mas guy,” said he’d been listening for years, and told his team to say yes and write the check. At our first WordCamp in San Diego, two people called out our name in public and said they listened all the time, even though online metrics looked quiet.

Podcasting often works like word of mouth, it travels without leaving a trail.

Guest etiquette: how we show up like pros

Great guesting isn’t about being famous. It’s about being prepared and easy to work with.

1. Be on time, and treat it like a real meeting.
2. Know what you’re there to say, including your offer and your call to action.
3. Add value first, don’t turn every answer into a commercial.
4. Don’t hide behind your book, no “page 22 has the answer.”
5. Listen to the show ahead of time, so the tone and topics fit.

Noemi said it well: we don’t want to wing it. Practice makes interviews smoother, and it makes our message clearer.

A simple pitch that gets a yes

When Noemi pitches guests to our show, she makes it easy to decide. That same structure helps anyone pitching on their own.

A solid pitch includes:

• A short bio (no novel)
• A few topics we can speak on
• A clear note on how those topics help the audience
• Our website and social links
• A past interview clip (if we have one)

Podcast gear: don’t overthink it

We’ve interviewed people on phones, tablets, and laptops. The point is to start.

Noemi’s recommended basics are realistic:

• A simple external mic (even a $20 to $50 mic can help)
• A decent laptop camera
• Natural light or a ring light
• Earbuds to reduce echo

We also shared a real example from our side: we recorded a training video while a lawn mower ran outside, then ran the audio through cleanup software, and the mower vanished. Tech is good now. “Perfect conditions” aren’t required.

What this means for agencies, e-commerce brands, and eLearning businesses

For agencies and freelancers, podcast guesting is a trust builder. We can borrow the host’s credibility, show how we think, and attract people who prefer depth over ads. That matters whether we serve local businesses, e-commerce brands, or course creators.

It also connects well to eLearning businesses built on WordPress. When we build or support course sites, we often need reliable tools, clear setup steps, and payment options. LifterLMS is a good example of how a WordPress-based platform can scale, because:

• The free core plugin is strong on its own.
• There’s extensive documentation across Getting Started, Tutorials, Developer Documentation, theme compatibility, and troubleshooting.
• Payment options can include one-time and recurring payments through tools like Stripe, PayPal, and Authorize.Net, and selling through WooCommerce.
• Integrations exist for email platforms like MailChimp and ConvertKit, and Infusionsoft connections are commonly handled through WP Fusion (with legacy notes available for older setups).

When we combine podcast guesting with a solid eLearning setup, we don’t just “market a course.” We build a community around the outcome, and we keep feeding that community with real conversations.

Conclusion: the “magic” isn’t magic, it’s consistency

This episode reminded us that podcast guesting works best when we treat it like a long-term asset. We show up prepared, we keep sharing the content, and we stay human, even when we use AI to speed up editing and distribution.

If we want help getting booked, we can connect with Noemi through the Podcast Connections agency site, or reach her on Noemi Beres on LinkedIn and Noemi Beres on Instagram. The most important step is still the simplest one: take one conversation, and keep it alive with repurposing.