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At certain points of the curriculum, you will hear a consistent theme “How would you like to be treated?”. In many cases, that should be your guide. However, there is always a compromise. Here’s a real-world example. On one hand, we all say that cold email spam is horrible. Then we wonder… well it must work some of the time, or people wouldn’t do it. Then comes the honesty with ourselves… have you ever made a purchase off of a cold email?

I did! Just last week, someone sent me a too-good-to-be-true offer on an email system and while I have a great CRM tool already in place, the tool also covered SMS messaging. I began to wonder “Could I leverage SMS for more influence?”. Bam! $16.00 swiped and another cold email does the job.

Now think of how rare that is. Also, add to that — your LinkedIn is You. You are the face of the product when you message people on the platform. So in that mindset – let’s agree not to spam people and shoot the numbers game in the foot. Let’s do it right.

This Introduction to LinkedIn Growth is the first step to getting there. If you love this, we have the next step at the ready for you. “Taking LinkedIn From 1k to 10k”. (offer two)

Course Instructor

Kurt Author

Published Author, Speaker, Trainer and Agency Owner… embracing the John Maxwell mission of “Adding Value to Others”