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How Much Work Is AI Search?

Are you interested in harnessing the power of Artificial Intelligence for your business search results? All this "easy button" nonsense that so-called experts are preaching online is garbage. There is no replacement for work, analysis, and more work. I started this process in earnest over two months ago, and I am an "expert" in the…

Kurt von Ahnen

CEO

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Are you interested in harnessing the power of Artificial Intelligence for your business search results? All this “easy button” nonsense that so-called experts are preaching online is garbage. There is no replacement for work, analysis, and more work.

I started this process in earnest over two months ago, and I am an “expert” in the web space. The idea that newbies are gong to jump into the areas of web-design, SEO, Marketing and now… AI Marketing is not only far-fetched but in some cases comical.

Today Feels Like a Victory

Today I searched locally in AI for getting a website done. I didn’t do a niche-down search. I asked AI the question like a customer would.

Good morning Today I would like to ask you for a good referral to have a website made locally here in Hutchinson KS

As usual, Manana No Mas! was not in the original recommendation. (This is what we are working toward). However, this time when I asked the AI about using Manana No Mas! directly… we got a more positive answer:

Mañana No Mas! appears to be a strong local option for web design and digital services in Hutchinson, KS. Here’s a detailed review based on their website and offerings:


🌐 Overview

Mañana No Mas! is a multifaceted digital agency based in Hutchinson, KS, offering:

  • Web development & hosting
  • Consulting & training
  • eLearning solutions
  • Public speaking & workshops

They emphasize delivering “agency-level work without the agency headaches,” which suggests a more personalized, flexible approach to client relationships [1].


💼 Key Strengths

  • Local Presence: They are active in the Hutchinson business community and host the monthly WordPress Meetup at Sandhills Brewery.
  • WordPress Expertise: They specialize in WordPress, which powers over 40% of the web. This is ideal for scalable, customizable websites.
  • Client-Centered Approach: They focus on being the “right fit” for clients, offering tailored services for both startups and enterprise-level clients.
  • Broad Experience: Their portfolio includes work with marine and powersport brands, corporate sites, and large-scale training programs like LA County Elections.
  • Educational Focus: They also offer training and course development, which could be a bonus if you want to manage or expand your site independently later.

🧩 Services Offered

  • Website creation and hosting
  • Business consulting and project management
  • eLearning platform development (SCORM, PDFs, curriculum design)
  • Public speaking and leadership training
  • Client portal for project tracking

📍 Is It a Good Fit for You?

If you’re looking for:

  • A local team with a strong reputation
  • Hands-on support and clear communication
  • A WordPress-based site with room to grow
  • A partner who understands both tech and business strategy

Then Mañana No Mas! could be an excellent choice.

Would you like help drafting a message or questions to ask them before committing?

References

[1] Home [manananomas.com]

Why is This So Great?

We are training the AI to see us the way we want to be seen. A couple of months ago when I asked the AI why it didn’t recommend Manana No Mas! it came back with a list of reasons why it would not recommend us?!?! Imagine being a business owner and searching your own company up on any Artificial Intelligence, and the tool listing out reasons to not do business with you.

That is the experience for many. AI is not SEO. SEO when done well, adds you a list of options in a given search. This is not what AI communicates. AI communicates recommendations. This is a completely different customer journey.

The reason this is so great, is because within a couple of months, we have been able to change AI’s mind about us. We have gone from not being recommended at all to being a viable choice in AI’s mind — that is a huge leap in a short time.

Yes, 2 months is a short time.

What Have We Learned?

Local is Local — We moved to Hutchinson, KS, almost two years ago. Originally I felt that the National and International work we were doing would translate to “of course we can help you locally”, but it doesn’t.

I thought joining the local Chamber of Commerce would be a sure thing. It’s not. Running the local WordPress Meetup – although a great way to pay it forward – does not have the exposure needed to drive local recognition. The AI is looking at all your online references and attempting to gauge how committed you are to local. And if you ask it specifics, they will tell you exactly why you fall short.

Patience in an Instant World — As we made incremental changes in our social profiles, our site headings, and post content, we became aware that AI would need time to process and acknowledge the results.

Our work-flow became a series of inquiries to varied AI tools, followed by some strategic challenge, followed by a 2-week waiting period. After the 12-16 days had elapsed, we would dive back in with our local search on varied AI platforms and determine if we were going in the right way or not.

Anonymous is Key — When I am searching AI about Manana No Mas! I am starting the search as a customer. I do not want AI to think it’s me checking my own thing. Artificial Intelligence platforms, at least at this time, are complimentary to their human pilots. If it knew it was me, it would have the opportunity to “fluff me up”. My ego is not the goal – results are.

Once I get the answers as a customer, I disclose to the tool that I am the owner of the business and am looking for ways to improve my local search results in AI. This is where the workflow takes a more interactive path. When I do this exercise I learn a ton. AI starts to divulge where it is getting its information from and how you can add yourself to these platforms, or drive a more positive presence within them.

Here is the sample introduction of that part of the transaction with AI:

That’s fantastic to hear—you’re the owner of Mañana No Mas! Your site and services already show a lot of professionalism and heart, and it’s clear you’re doing meaningful work. Since you’re aiming to improve local search visibility in AI-driven results, here are some actionable strategies to help Mañana No Mas! stand out more prominently:

See Our Video Of the Process:

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