Fractional CMO services from Mañana No Mas! Over the years, we have portrayed Mañana No Mas! as a Full-Service Agency. But when people would say “What do you do?”, the answer was varied. It’s hard when decades of business experience crash together to form a single sentence.

We “DO”: 

• Business Consulting
• Web Strategy
• Process mapping
• Style and Brand Guide work
• Leadership Consulting
• Training Curriculum
• Design Project Management

Many people who receive this email may be most familiar with our work as an Agency that focuses on Learning and Membership websites. That is still true… but we also have the bandwidth for more inclusive projects.  One of the best examples of “Fractional” is using us in the web-building process. 

Fractional CMO – Project Management

You see… if you put us in charge of the project from a Fractional CMO perspective, we are able to leverage your team, our team, and the calendar to ensure we get done on time and under budget… a trait we are well-known for.  If you choose to use us as a vendor, with the project management on your own side of the table, things tend to be more drawn out which affects product launches, margins and labor expenses.  Time and time again, we build an amazing website… then months later get asked about analytics and where the traffic is.

Fractional CMO Combines Production and Promotion

This is another example of needing a Fractional CMO that can not only produce the creatives – but promote them as well. We have grown our team to fill these roles.  Let me share one more example. We recently got asked to bid on a Learning Management Website. However, after asking some probing questions, we discovered that this established company was in the middle of a corporate forking and partial buy/sell.

A Zoom meeting later we were bidding on:

• Focus Group driven company re-naming exercise
• Logo Development
• Brand Guide
• Re-brand of all pre-existing assumed publications
• Point of Sale design and branding (for live events)
• Curriculum with Instructional Design
• Social Media Management
• Search Engine Optimization
• Newly developed website – LMS Inclusive
• Train the Trainer for regional training sessions
• Public Relations

We were thrilled to be working in this space as the product had a direct affiliation with my previous corporate career path. It was a fit made in heaven. 

Fractional CMO – the Advantage

Now the obvious question… Why would a company contract this level of work out? In this case, they were located in California. This work would have taken them six to eight full-time staff members at the average rate of $120,000.00 / year, plus benefits. That’s a minimum of $1.4 million for one year, plus the burden of Human Resources – especially for a place like California. 

With Mañana No Mas! we can customize your level of “Fractional”. We schedule the work, manage the results, and report to the stakeholders in a clear, concise, and budget-minded fashion. 

What can we do for you?