I found myself writing a “Book” of a response on LinkedIn and thought I’d share it here.

If you’ve seen my recent posts about the resurgence in the Powersports field – I find myself twisting an imaginary throttle saying “This never became un-cool, or lost its excitement”. COVID did the industry a huge favor by shutting out other distractions and leaving 2-wheeled sports as “ESSENTIAL” in most states. Robert Pandya‘s initiative with getting kids on balance bikes early is brilliant. Unfortunately, when Millenials and Gen-Z seemed too aloof to the OEM’s they tried to re-leverage their existing audience instead of changing the narrative.

I think Royal Enfield is a prime example lately of getting out of that box. I see KTM making decent strides as well. My gut tells me Polaris has a bunch up their sleeve as well.

Now is the time to double down, train staff to deal with multi-generational relationship maintenance, building community at all age and gender segments… It needs to be “Whole House” training at the dealer level so the relationship in Sales, picks up speed through Parts and Service. A simple question to ask business leaders – OEM, Dealer, or otherwise… “When was the last time you provided professional communication training for your staff?”. If they don’t invest – there is no return.