My Customer – My Business (Stevan Batinic)

Well the heavy lifting is done! Stevan gave me the text and I brought it to life in a published world… A great little piece on Personal Development in a work ethic deprived society… but written with respect and restraint. Great job Stevan. My Customer – My Business By Stevan Batinic


Team Suzuki Press Office – February 18.  Team Classic Suzuki has revealed its rider line-up for this year’s Endurance Legends 4-Hour Race at Donington Park in the UK on May 6-7th with James Whitham, Steve Parrish and Michael Neeves onboard the team’s Suzuki Katana. Announced at the MCN London Motorcycle Show yesterday, the team boasts the experience and speed to challenge for victory in the high-profile event, with both Whitham and Parrish familiar with the brand after spending much of their racing careers aboard Suzukis, while Neeves can also claimRead More

Not a “Resolutionary”!

It seems that 2017 is off to a rocking start. My new position at Suzuki Motor of America, Inc., is progressing well. My son’s book is coming along. Stevan Batanik’s book is all but ready to go to the printer… and I just lost 7.3 pounds on the Transformation Challenge in Corona, CA. All this activity though is not the result of a “resolution”, it is a realization – an awakening. Enough is enough! Last year as I pounded out a two-hundred day travel schedule and logged nearly 70 hoursRead More

The Bandwagon – Not Jumping

  I have the awesome privilege this year of being home with family. So many changes have befallen me and the family this year and while I see this New Year approach I see time and time again, people posting about what a horrible year it has been. It’s caused me to really stop and take stock. I think of how 2015 ended and 2016 began. The contradiction in my life at that time was a fever pitch as I had the coolest job, for an exclusive brand with directRead More

Hamamatsu – WOW!!

Ok… I am trying to monitor myself and restrict the access I give the world at times, but OMG! this trip has been awesome! What trip you may ask since I have been so inept in my recent postings… why to Hamamatsu of course — Home of Suzuki. They have rolled out the red carpet the best that their culture will allow. Tours of factories, of cities and of restaurants… oh the restaurants. In  a crazy way I have also become a fan of the micro-mini-van. We even saw oneRead More

First Day in Hamamatsu

Adding Value to Others – Editor Style

The honor of being asked to help someone with their book is pretty dang awesome. About a year ago, a contemporary of mine in the Automotive Technical Training world asked me for some help on advanced fuel injection, for a book he is authoring. Not that I am a fuel injection genius, but that I am good at networking and can probably find someone with a lot more knowledge than me upstairs about Fuel Injection. A few months later, his publisher contacted me to possibly develop a course load inRead More

Everyone is Curious About the Switch

So everyone is seeing the switch from Ducati North America to Suzuki Motor of America and asking “why?”, then immediately transitioning into asking about the differences. Well, let me say right up front, going from an Italian based company to a Japanese based company is a paradigm shift in culture for sure… but it is so much more than that. Years ago as I interviewed at one of the most prestigious brands (a brand I still LOVE) a co-worker told me “careful what you wish for”. For my church goingRead More


Team Suzuki Press Office – September 18. Suzuki Endurance Racing Team put on a masterful display of consistency, control and machine reliability to win the opening round of the new 2016-2017 Endurance World Championship, the 80th Anniversary Bol d’Or 24-Hour Race, at Paul Ricard Circuit in France by nine laps. SERT riders Vincent Philippe, Anthony Delhalle crossed the finish line with their GSX-R1000 Suzuki this afternoon with a total of 687 laps completed from runners-up SRC Kawasaki in a gruelling and challenging event. The team led all but four ofRead More


Team Suzuki Press Office – September 19. Suzuki World MX2 rider Bas Vaessen won the German ADAC MX Youngster Cup Championship and Suzuki World MXGP’s Kevin Strijbos the Belgian Motocross Championship at the weekend. With heavy rain and difficult track conditions at Holzgerlingen, Vaessen had a small lead over Miro Sihoven coming into the final event so the Dutch teenager had to dig deep to secure his first ADAC Championship title. Said Vaessen: “I actually messed-up a little in the first race. My start was not so good and IRead More