Wednesday, September 21st, 2016


Everyone is Curious About the Switch

So everyone is seeing the switch from Ducati North America to Suzuki Motor of America and asking “why?”, then immediately transitioning into asking about the differences. Well, let me say right up front, going from an Italian based company to a Japanese based company is a paradigm shift in culture for sure… but it is so much more than that. Years ago as I interviewed at one of the most prestigious brands (a brand I still LOVE) a co-worker told me “careful what you wish for”. For my church goingRead More